What we do

Services

good fit

Brand is my thing, it's what I do.

For over three decades, I have worked to build brands that separate my clients in a crowded, me-too marketplace. My experience has taught me how to break out of the status quo and find the right audience for your business. My expertise in branding and brand development makes me the ideal resource for helping businesses like yours rise to the top, reinvent, and meet your goals.

It's difficult to determine who you can trust to help you brand your business. The question is what does that mean? What is a brand or branding? How do you determine what branding is when there are so many service providers out there that say they "do branding;" graphic designers, web developers, SEO tacticians, social media strategists, advertising services etc. It's no wonder you're confused.

At Carl Designs, a Milwaukee-based brand strategy and branding studio, I specialize in building brands that succeed. A successful brand separates your business from your competitors in a relevant way, which all begins with understanding the reason your business exists in the first place. It's our mission to determine the purpose your business serves and how to legitimately claim your superiority in the marketplace. If you're ready to elevate your business to the next level and create the amazing brand that is waiting to break out, then we may be a good fit.

Simply put, brands are built on relationships and reputation. If your business is struggling there is a chance you may be in the wrong customer relationships, which is ultimately harming your reputation and your brand. Let's face it when you're not meeting your customer's expectations your reputation will suffer for it. Brand therapy starts by evaluating your customer relationships. Is it a win-win scenario or is one getting the better of the other? Sometimes it's as simple as adjusting your language to specific customer segment or just refreshing the look of your website. More than anything brand therapy finds what you're doing right and builds on top of that.

We take your brand beyond the logo and website.

Research

We get inside the heads and hearts of your target audience and study market dynamics to inform your brand strategy.
 

Brand Strategy

We give you a compass and strategically position your brand so it stands out from your competition.
 

Visual Identity

We design iconic logos and visual identities that cut through the noise and express who you are.
 

Voice & Message

We define your unique brand voice and write messages and copy that clarify and inspire.
 

Packaging

We design beautiful packaging and POS that catches the eye, motivates people to buy and gets people talking.
 

Web & Digital

We design and build beautiful responsive websites that connect with your audience and sell your products and services.
 

Content Creation

We art direct and produce photoshoots, video projects, and marketing materials to fully realize your brand.
 

Campaign Development

We conceptualize and develop launch campaigns that intrigue your audience and compel them to act.
 

One-on-One Consulting

Need quick, expert advice on your brand? I can answer your questions in a one-on-one meeting.

Business Model Canvas Workshop

If you don't have a current business plan or one at all, our "Business Model Canvas Workshop" is the perfect place for you to begin. Unlike traditional business plans, our workshop's discovery process uses a framework that helps you produce a very clear outline for developing your own business strategy moving forward. No fifty page business plan here, just an easy to understand gameplan that you can execute.

Brand Review

Do you struggle to explain what your company stands for? Are you missing the language that tells your story and how you're different? More than ever people buy into brands with a point of view, a unique voice, and a strong message. When these building blocks aren’t defined, it can create an unstable team, a poor culture, and a weak brand.

Our brand review is designed to explore, inspire and help you build a powerful brand from the inside out. We’ll help you identify opportunities and build the foundation necessary to create the future you want.

Trusted Advisor

Sometimes, all you need to succeed is a bit of advice from someone with experience, and the chance to bounce around some ideas. This is the essence of brand therapy. With a wide range of business experience spanning 25 years, I will bring a fresh perspective to your business planning. Whether we’re talking about a new or established business, everyone can use a little reflection and advice.

We start with a brief chat about your business goals and your vision for its future. If at that point we decide that I’m a good fit for you and your business, I recommend we start with my half-day workshop to take a deep dive into your current business model. This helps us determine if there are any opportunities to improve, or if it might be a good time to shift your business in a different direction.

When you know you're ready

Whether you want to build up a budget for a bigger project or you just need a weekly check-in on your marketing strategy, I offer several retainer packages to fit almost any budget.

If you know you’re ready, Set up a 15-minute call on my Google Calendar or call/text me directly 414-378-2747 to schedule a consultation to discuss your goals.