Help customers
narrow the choices Product Selector
Turn a large product line into a manageable set of relevant options.
Carl — Website Strategy / Business Solutions
Your website
should do
more work.
I help companies find where their websites are getting in the way of customers—and turn those problems into better experiences, useful tools, and clearer paths to a sale.
See what I mean01 — The Problem
Your website may be making customers work too hard.
I look for the places where your website makes it harder for customers to make a decision.
- 01Complex product lines
- 02Too many choices
- 03Customers unsure which product fits their application
- 04Salespeople repeatedly answering the same questions
- 05Technical information scattered across PDFs and product pages
02 — The Possibility
What
could
your
website
do?
Sometimes the opportunity isn’t a new website. It’s finding better ways for the website you already have to help customers make decisions.
Help customers
Turn complexity
into an answer Calculator
Use technical variables to give customers a useful recommendation.
Help customers
build the right
solution Configurator
Guide customers through compatible products, equipment and options.
Create a clearer
path to a sale Guided Product Journey
Ask the right questions, narrow the choices and move customers toward the appropriate solution.
03 — How I Work
From a useful idea to a working tool.
Find the opportunity
I look at the website from the customer’s and business’s point of view. Where are customers getting stuck? What questions keep coming up? What manual work is being repeated? Where could the website be contributing more?
Figure out what would help
I determine the simplest useful solution to the problem. The answer isn’t automatically a redesign, a UX project or a particular type of tool. It’s whatever would genuinely improve the situation.
Prove the idea
I create a working prototype so the idea can be seen, used, evaluated and improved before making a larger development investment.
Put it to work
When the idea makes sense, I work with experienced development partners as needed to turn the prototype into a finished solution within the company’s website.
04 — Featured Example
From a complex product line to a clearer path to the right truck.
Commercial truck equipment comes in hundreds of combinations. Instead of asking customers to understand the entire product line, this concept starts with the work they need to do and guides them toward an appropriate setup.
Worktruck Configurator / Prototype
WORKTRUCK☰
Build your truck
What kind of work does your truck need to do?
Construction Utility service Other workWORKTRUCK☰
Your load
How much lifting capacity do you need?
6,000
LB. MAXIMUM LOAD
WORKTRUCK☰
Your recommendation
The right setup for the job.
01 / The problem
Customers have to sort through truck bodies, cranes, capacities and options before they may even know what they need.
02 / The idea
Ask a short series of practical questions about the customer’s work, then use those answers to narrow the available configurations.
03 / The business value
Customers arrive better informed, while the sales team spends less time answering basic product-selection questions and more time helping customers finalize the right solution.
05 — About Carl
I’ve spent my career helping companies solve communication and business problems.
That experience taught me to look beyond what something looks like and ask a more useful question: What could this be doing better for the business?
Today, I apply that thinking primarily to websites—finding places where customers get stuck, sales teams repeat work, or complicated products are harder to understand than they need to be.
I bring the strategy and problem-solving needed to turn those opportunities into practical solutions. I prototype ideas so they can be evaluated before making a larger investment. When development is required, I work with experienced partners to move an idea into a finished solution.
Experience, applied.
06 — Get in Touch
Could your website be doing more?
If you think your website could be doing more for your business, let’s take a look at where the opportunities might be.
No pitch. No obligation. Just a conversation about what might be possible.