good fit

Brand is my thing, it's what I do.

For over a decade, I have worked to build brands that separate my clients in a crowded, me-too marketplace. My experience has taught me how to break out of the status quo and find the right audience for your business. My expertise in branding and brand development makes me the ideal resource for helping businesses like yours rise to the top, reinvent, and meet your goals.

It's difficult to determine who you can trust to help you brand your business. The question is what does that mean? What is a brand or branding? How do you determine what branding is when there are so many service providers out there that say they "do branding;" graphic designers, web developers, SEO tacticians, social media strategists, advertising services etc. It's no wonder you're confused.

At Carl Designs we specialize in building brands that succeed. A successful brand separates your business from your competitors in a relevant way, which all begins with understanding the reason your business exists in the first place. It's our mission to determine the purpose your business serves and how to legitimately claim your superiority in the marketplace. If you're ready to elevate your business to the next level and create the amazing brand that is waiting to break out, then we may be a good fit.

Brand Therapy

Simply put, brands are built on relationships and reputation. If your business is struggling there is a chance you may be in the wrong customer relationships, which is ultimately harming your reputation and your brand. Let's face it when you're not meeting your customer's expectations your reputation will suffer for it. Brand therapy starts by evaluating your customer relationships. Is it a win-win scenario or is one getting the better of the other? Sometimes it's as simple as adjusting your language to specific customer segment or just refreshing the look of your website. More than anything brand therapy finds what you're doing right and builds on top of that.



We get inside the heads and hearts of your target audience and study market dynamics to inform your brand strategy.

Brand Strategy

We give you a compass and strategically position your brand so it doesn’t look, feel or sound like the rest.

Visual Identity

We design iconic logos and visual identities that cut through the noise and express who you are.

Voice & Message

We define your unique brand voice and write messages and copy that clarify and inspire.


We design beautiful packaging and POS that catches the eye, motivates people to buy and gets people talking.

Web & Digital

We design and build beautiful responsive websites that connect with your audience and sell your products and services.

Content Creation

We art direct and produce photoshoots, video projects, and marketing materials to fully realize your brand.

Campaign Development

We conceptualize and develop launch campaigns that intrigue your audience and compel them to act.

One-on-One Consulting

Need quick, expert advice on your brand? I can answer your questions in a one-on-one meeting.

Workshops and Reviews

Business Model Canvas Workshop

If you don't have a current business plan or one at all, our "Business Model Canvas Workshop" is the perfect place for you to begin. Unlike traditional business plans, our workshop's discovery process uses a framework that helps you produce a very clear outline for developing your own business strategy moving forward. No fifty page business plan here, just an easy to understand gameplan that you can execute.

Brand Review

Do you struggle to explain what your company stands for? Are you missing the language that tells your story and how you're different? More than ever people buy into brands with a point of view, a unique voice, and a strong message. When these building blocks aren’t defined, it can create an unstable team, a poor culture, and a weak brand.

Our brand review is designed to explore, inspire and help you build a powerful brand from the inside out. We’ll help you identify opportunities and build the foundation necessary to create the future you want.

When you know you're ready

If you know you’re ready to rebrand, call 414-378-2747 today to schedule a consultation to discuss your new vision.