Kind Words


Gretchen Barbatelli

Owner/Creative Director

Originally, Carl was hired to redesign and update my website. Carl understands the details + the big picture, which is a valuable combination. In the process of updating my site, he determined that my business would benefit from deeper analysis in brand and marketing development.

I believe that Carl’s experience in design, brand development, and marketing make him unique in how he builds relationships with his clients. He educates and guides with confidence and knowledge the process necessary in building a business.

Carl is professional and organized - always. Business can be overwhelming, emotional and fearful. Carl guides the way back to the reasons to be in business in the first place! He knows how to reintroduce passion and fun back into the process.

As a whole, Carl met my expectations and went beyond to assure that I realized my goals.

I highly recommend Carl for anyone who needs a professional in branding, design and marketing. And anyone who seeks a one on one experience to guide the process. The client never feels lost in the shuffle. His individual attention is invaluable.


Allen Ruppel

Executive Director, Unity In Motion

We wanted to formalize our model for Unity in Motion's summer program, Camp Umoja, to expand our services and possibly add additional sites. I worked with Carl on other projects and was always very satisfied with the end results.

Carl took the time to understand what made our approach unique and successful; his empathy and caring manner made us feel he was part of our team right from the beginning. He has the ability to lead us into out of the box thinking that led us to think of new and different ways to improve our brand recognition and stakeholder relationships.

Carl used a hands-on, thought-provoking agenda that created buy-in within the organization and gave us many actionable take-aways we could implement immediately. 

Carl's workshop gave our organization the processes and tools to increase brand awareness and the business model to grow the program in the most efficient manner.

I would highly recommend the Workshop to organizations that are interested in improving their key stakeholder relationships and in maximizing brand recognition.


Nicole Villwock

Allied ASID Owner/Designer at Villwock Interiors

Carl does a business brand justice! He emphasizes the importance of planning, determining business goals and strategizing while breaking them down into manageable tasks. 

He handled the process and me with patience and humor. Carl was fantastic with details, timelines and follow-up. I feel very fortunate to have him in my corner.


Jessica Kaminski

Owner/Photographer at the Refinery Photo Studio

As a creative person and a business owner, it’s sometimes difficult to separate business decisions from your own personal feelings of worth. The process of working with Carl was a tough one for me that involved tears, tough questions, and personal revelations, but everything that Carl told me to do was the right thing to do. He even told me what dollar amounts he wanted me to be aiming for. At the time, those numbers seemed out of reach, and now, they are the norm. There is really no other way to describe working with Carl except to say that he is really is a brand therapist. He takes you through the mental work so that you can get down to business.