The concept of brand and branding can be overwhelming for many small businesses. But the easiest way to think of your brand is as the reputation of your business. Is it good? Do people like your service or product? Does your product or service align with your ideal customer? Does it need some work? Once you know what your reputation is in the market place our branding process is a tool we use to help manage your brand. At Carl Designs we help small businesses define, build, and promote their brand. But before you do that you should start with a strong business plan. Read a recent post on LinkedIn.
I've attached a few videos from a fantastic video series put out by docstocTV on youtube with Sasha Strauss. These videos will give you a quick glimpse into your brand strategy and how it connects to your overall marketing strategy. There are several more youtube videos in this series to review.
I'd also suggest watching a few episodes of The Profit on CNBC. You can also find it on Hulu.com. This is a fun and entertaining show on small business in general. His three P process is an excellent place to start for many small businesses. Overall I found these show help to expose how small business owners get in their own way and sabotage themselves. I'd definitely recommend watching the entire series if you can.