For those of you that are not familiar with Gary Vaynerchuk. I’d suggest watching a few of his youtube posts. Overall he has an energy about him and I personally enjoy his perspective on how to brand and market in the digital age.
Three GREAT points that Gary touches on in this video that every business should be thinking about.
- Be a value to people
- Brand vs ROI (sales)
- Mobile is the future
As a business owner we’re all out there hustling to bring in revenue. It’s hard to give when you feel you may be giving away the farm. I’ve found in my business that giving without any expectation of return has been what has grown my business. Sure there have been people that take what I give them and do the DIY route. Frankly, they’re not my ideal clients anyway. The great part is that giving of myself is what has forged the best client relationships I could ever have hoped for.
“Giving and doing things in business without expectation of return from the other individual is probably the greatest leverage you could probably ever deploy in your business life…"
~ Gary Vaynerchuk
As a branding professional I really love the way he explains the value of brand and unfortunately, the lack of branding and marketing in the digital landscape. Personally I think there are two reasons why businesses do not engage with branding at the level they should or even at all; first, they don’t understand what brand is or it’s value, and second, they are addicted to immediate gratification, which we all know what that leaves you with in the long run. I’m not saying there isn’t a place for “sales” based promotion. I’m just saying the value of brand is over looked far to often by small businesses.
Mobile is the future! I just recently did some research on “verified” small businesses in the Milwaukee Area and found that close to 60% of them do not have a website. Out of the remaining businesses less than half have a mobile website. Now, if Gary is correct, and I believe he is, more people are going to be experiencing the web on mobile devices and leaving their laptops at home in the very near future. So, if your business does not have a mobile friendly website you will be loosing money due to the loss of sales or engagement opportunities.
With that in mind, I no longer believe that it is good enough to have a mobile friendly website. Your website must be built with the “Mobile First” approach, which simply means if it doesn’t work on mobile it doesn’t work.
Warning his videos content explicit language — he swears like a angry sailor. But it’s still twenty minutes well spent!
I'd love to hear you thoughts!
PS: I was looking for "giving" as a tag and it's not available — just goes to Gary's point.