For a small business owner, there are unfortunately so very many ways to go wrong when it comes to building your website. That is, if you even have a website. Shockingly enough, the metro Milwaukee area has approximately 34,000 registered small businesses that do not have their own websites. With so much to do as a small business owner, it’s easy enough to understand why something as daunting as creating a website is pushed to the side. You have about ten thousand other things to take care of too! It could be low-priority for you. But we’re here to tell you, your website will serve as one of the most important tools to help your business flourish.
So maybe you’re savvy enough to know you would need a website right away. Perhaps the first thing you did was quickly slap one together. Ok, so something is up there in the interwebs representing your business. That’s a good start! But just how effective is it? Do you know how to read and take advantage of google analytics? Does your site represent your business strategy? Is it directed to your audience? Is it mobile-friendly? (Did you know 65% of web searches are made on mobile devices?) Is your branding diluted and weak? Is your site data collecting dust?
If you’re not on top of your branded website, all these issues really lead to the same conclusion: your website isn’t doing what you need it to, and in turn your most important business tool becomes ineffective. For small businesses, all of these little issues really just mean the same thing: you are letting new business slip through your fingers-- Revenue! Money! Cashola!
We have two bits of good news...
• You are not alone
• The fix is not as difficult as it may seem (or as costly!)
In order for small businesses to stay competitive, they need to have every tool in their tool belt working at the highest possible caliber. Think of your website is the swiss army knife of business tools. It does a bit of everything including working to find you customers, inform, promote and build connections with your customer base. There is no better tool to bring people and revenue to you and your business.
For small businesses to succeed, the owner needs to wear several hats, often at the same time. It can be quite the juggling act. Along the journey of building a business, there are several places along the way where the owner, without too much experience, can work through issues on their own.
However, for the jobs that require a lot of experience, practice, patience and insight, such as building a website to effectively market your business, there is a need to reach out to experts.
Another bit of good news: we can help! Carl Designs offers assistance in many different areas along the way. We can provide you with advice when and where you need it, or step in as your marketing department where we would create, implement and manage a personalized marketing strategy, or even help you create the materials you need on a per-project basis.
We approach websites in a conceptual, comprehensive and creative way; meaning you make the most of every single aspect of your website (Site copy! Visual language! Site navigation! SEO content! Mobile-Capabilities! IT!) is taken care of, running smoothly, and attracting your ultimate customer base. We can make sure there are no obstacles in the way of finding you, and when a possible customer comes along, they will be greeted with a user-friendly, attractive and informative site that feels like it was made just for them.